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Dowling | Duncan reignite interest in the ‘Dollar Redesign Project’ by coming up with these smart portrait-format, same width/different length American Dollar notes.
“we realized people tend to handle and deal with money vertically rather than horizontally. you tend to hold a wallet or purse vertically when searching for notes. the majority of people hand over notes vertically when making purchases. all machines accept notes vertically. therefore a vertical note makes more sense”
Agreed.
